Brand Launch Service | Business Boosters
Brand Launch Service | Complete Small Business Branding & Web Design
Complete brand foundation, visual design, and strategic positioning for small businesses ready to command premium pricing.
Picture this: You walk into a potluck dinner. There's mac and cheese next to sushi, followed by three different potato salads, a store-bought cake, and someone's experimental casserole. Nothing complements anything else. There's no flow, no intention, no experience—just a random collection of dishes that happened to show up.
Now imagine a curated culinary experience. Every course is intentionally selected. Flavors build on each other. The presentation is flawless. Each element works together to create something memorable, cohesive, and worth talking about long after the meal ends.
For those who live and breathe branding, the idea of a potluck—whether it's a meal or a brand—can be disastrous.
At Business Boosters, we spend countless hours carefully crafting a brand's identity, voice, and messaging with our clients. Why? Because the difference between an ad hoc collection of individual dishes and a cohesive, expertly planned culinary journey is exactly the difference between a disconnected, poorly structured brand and a powerful, consistent one.
We're obsessed with helping businesses build, grow, and protect their brand (from Potluck). That's why we created our comprehensive Brand Launch service—to ensure your brand becomes your company's most valuable asset, built by design, not by accident.
complete Small business Branding Solutions
Not sure you need all the details?
(Here is the quick version)
Our Brand Launch is a comprehensive 6-stage process that takes your business from scattered brand elements to a cohesive, professional identity that commands premium pricing.
You get:
- Complete brand strategy and positioning
- Professional logo and visual identity system
- All brand collateral and applications (business cards, templates, social media)
- Living Brand Guidelines with 24/7 web access
- Custom 6-page website + 2 years of Strategic Website Management
Investment:
- $9,500 (includes $5,400 in website management value)
Timeline:
- 8-12 weeks from discovery to website launch
Perfect for:
- New businesses or established companies ready to build a professional brand foundation from scratch
Want to understand our complete process? Keep reading to explore each stage of our Brand Launch menu below.
Stage 1:
Discovery & Strategy (The Appetizer)
A great meal starts with an appetizer—something to open the appetite, set the tone, and get you excited for what's in store. In our Brand Launch process, Discovery & Strategy is where we dig into the real questions about your business, your market, and your customers.This isn't surface-level brainstorming. This is strategic foundation work that informs every decision that follows.
What We Do
Deep dive into market research - We analyze your industry landscape, emerging trends, and market opportunities to position your brand for success
Analyze your competitors - We identify what your competitors are doing (and not doing) to find your unique positioning opportunity
Define your target audience – We go beyond demographics to understand what your ideal customers value, fear, and aspire to Identify what makes your business different
Identify what makes your business different – We uncover your authentic differentiators and translate them into compelling brand positioning
Set the strategic foundation – We establish the north star that guides every brand decision moving forward
Food For Thought
- Can your business clearly explain what sets it apart from competitors in one compelling sentence?
- Do you know exactly who your ideal customer is, what keeps them up at night, and what they value most?
- Is your business strategy actively guiding brand decisions, or are they being made ad hoc based on what "looks good"?
Why this matters
Without strategic clarity, your brand becomes a potluck—a collection of random elements with no cohesive story. Discovery & Strategy ensures everything that follows has purpose, direction, and impact.
Stage 2:
Naming & Messaging (Soup or Salad)
In the culinary world, soup and salad represents a deliberate pause before the main course — a moment to ask important questions and make intentional choices. In branding, Naming & Messaging is where we craft the words that will define how the world understands and remembers your business.
Your name and core message are the verbal identity of your brand. Get them right, and you're memorable. Get them wrong, and you're fighting an uphill battle forever
What We Do
Develop or refine your business name – We create names that are memorable, meaningful, and legally available
Secure your digital footprint – We ensure your domain, social handles, and digital presence are protected and consistent
Distill your core message – We transform complex value propositions into clear, compelling statements that resonate instantly
Create messaging frameworks – We develop the key messages, taglines, and value statements that your team can use consistently across all communications
Food For Thought
- Does your business name instantly communicate its purpose, or does it require lengthy explanation?
- Can every member of your team explain your value in one clear, consistent sentence?
- When people hear your name, do they remember it, understand it, and associate it with the right things?
Why this matters
Your messaging is the bridge between your business and your customers. Unclear messaging creates confusion. Powerful messaging creates connection, trust, and action.
Stage 3:
Logo, Design & Visual Identity (The Main Course)
The main course—the star of the meal, the moment everyone's been waiting for. In our Brand Launch process, Logo, Design & Visual Identity is where your brand truly comes to life visually.
Your logo becomes the visual anchor that makes your brand instantly recognizable. Your color palette evokes emotion. Your typography communicates personality. Together, these elements create a visual language that speaks volumes before a single word is read.
What We Do
Design a distinctive, memorable logo – We create logos that are unique, scalable, and timeless—not trendy templates that look dated in two years
Develop your color palette – We select colors based on psychology, industry context, and strategic positioning (not just personal preference)
Define your typography system – We choose fonts that enhance readability, reinforce your brand personality, and work across all applications
Create visual elements and patterns – We develop supporting graphics, icons, and design elements that extend your visual identity
Ensure consistency and versatility – We test every element at every size, on every background, in every application to guarantee it works flawlessly
Food For Thought
- Does your logo work just as well on a business card as it does on a billboard, website header, or embroidered polo shirt?
- Do your colors and fonts feel intentional and strategic, or were they chosen based on what you personally like?
- Would a customer recognize your brand instantly if they saw it without your company name attached?
Why this matters
Your visual identity is often the first impression your business makes. A professional, cohesive visual system builds trust and credibility instantly. A DIY or inconsistent look raises doubts before you even get a chance to prove your value.
Stage 4:
Brand Collateral & Applications (The Sides)
Perfect sides complement the main course—they don't compete with it, they enhance it. In branding, Brand Collateral & Applications are the everyday touchpoints where your brand shows up: business cards, letterhead, email signatures, social media templates, presentation decks, and more.
These aren't afterthoughts. They're the practical applications that bring your brand into the real world and ensure consistency across every customer interaction.
What You Get
Design professional business cards and stationery – We create print collateral that makes a lasting impression and reflects your brand quality
Create email signature templates – We ensure every email your team sends reinforces your professional brand
Develop social media templates – We design graphics and templates that make your social presence cohesive and recognizable
Build presentation templates – We create branded slide decks that elevate your proposals, pitches, and client presentations
Ensure every touchpoint feels consistent – We apply your brand standards across every piece of collateral so nothing feels off-brand
Food For Thought
- Do all your marketing materials look like they come from the same company, or does each piece feel disconnected?
- Does your business card accurately represent your company's quality and professionalism?
- Does your brand show up consistently across every platform, every piece of collateral, and every customer touchpoint?
Why this matters
Inconsistent collateral creates confusion and erodes trust. When every touchpoint looks and feels cohesive, your brand becomes recognizable, memorable, and professional—building equity with every interaction.
Stage 5:
Living Brand Guidelines (Dessert)
Dessert — the sweet, memorable course everyone always has room for. It's the perfect ending that ties the entire meal together and leaves a lasting impression.In our Brand Launch process, Living Brand Guidelines are the sweet spot that ensures your brand stays consistent, accessible, and evolving. Unlike traditional brand guidelines — static PDFs that get emailed once, saved somewhere random, and never opened again — our Living Brand Guidelines are a dynamic, web-based portal that serves as your brand's single source of truth.
What You Get
24/7 access to all brand assets – Logos, fonts, color codes, templates — everything your team needs, accessible anytime, anywhere
Exact specifications for every element – Precise color codes (HEX, RGB, CMYK, Pantone), font names and weights, logo usage rules, spacing guidelines
Photography and imagery guidelines – Standards for photo style, image treatment, and visual consistency
Messaging standards and tone of voice – Clear guidance on how your brand communicates across different channels and audiences
Easy sharing with team members and vendors – Simple link sharing means everyone—employees, contractors, designers, printers—has instant access to current brand standards
Always up-to-date – As your brand evolves, your guidelines evolve with it — no outdated PDFs floating around causing confusion
Food For Thought
- If someone else had to create marketing materials for your business tomorrow, would they know exactly how to represent your brand correctly?
- Do you have a central, accessible place where all your brand assets live, or are they scattered across emails, hard drives, and old computers?
- Can your team, vendors, and partners access brand guidelines anytime they need them, or do they have to ask you for files every single time?
Why this matters
Brand guidelines aren't just a nice-to-have—they're the insurance policy that protects your brand investment. They ensure consistency as you grow, scale, and bring on new team members. They save time, reduce errors, and maintain the professional image you've worked hard to build.
Stage 6:
Website Launch & Ongoing Management (The Relationship)
The experience doesn't end with dessert. The best culinary experiences aren't one-time events — they're the beginning of a relationship. You remember them. You return. You recommend them to others.
A brand launch isn't a one-time project — it's the beginning of an ongoing relationship. Stage 6 is where we bring your brand to life online and ensure it stays fresh, relevant, and consistent as your business evolves.
What We Provide
Professional website design and development – We create a custom website that showcases your brand, tells your story, and converts visitors into customers
Strategic Website Management – Included in your Brand Launch package: 2 years of our Strategic Website Management service ($225/month value), ensuring your site stays updated, secure, and optimized
Ongoing brand management and support – We're your brand partner as you grow, providing guidance, updates, and strategic support
Brand consistency across all new materials – As you create new marketing materials, launch new products, or expand into new markets, we ensure your brand stays cohesive
Food For Thought
- Is your website working as hard for your business as your team is, or is it just sitting there looking pretty?
- Is there a plan for keeping your brand consistent as your company grows, or are you hoping it just "works out"?
- Is your company actively building brand equity with every interaction, or just hoping people will remember you?
Why this matters
Your website is often the first place potential customers experience your brand. It needs to be professional, strategic, and conversion-focused. And your brand needs ongoing stewardship to maintain consistency and build long-term equity. We don't just launch your brand and disappear—we're your partner in protecting and growing your most valuable business asset.
Common questions about our Brand Launch service:
Our primary goal with every project is close-in support of our clients, ensuring they receive support tailored appropriate to their organizations needs.
Our Brand Launch is perfect for small businesses, solopreneurs, and growing companies ready to invest in a professional brand foundation. If you're an established company needing a complete transformation, ask us about our comprehensive Rebrand services.
Our comprehensive Brand Launch typically takes 8-12 weeks from discovery to website launch, depending on content readiness and feedback cycles. We work efficiently while ensuring every stage gets the strategic attention it deserves. Perfect for busy business owners.
Yes! We serve clients nationwide and internationally. Our streamlined process works seamlessly whether you're local or remote. We've successfully launched brands for clients across the country through video calls, collaborative tools, and clear communication.
We can evaluate your existing logo and incorporate it into our Brand Launch process if it meets professional standards and aligns with your strategic positioning. If updates are needed, we'll recommend refinements to ensure your entire brand system works cohesively.
That's exactly what we hope happens! As you grow, we offer Brand Refresh and comprehensive Rebrand services to evolve with your business needs.
While we recommend the complete 6-stage process for maximum impact and long-term value, we understand every business has unique needs. We can customize packages based on your specific situation and budget. Contact us to discuss your goals.
Unlike static PDF guidelines that get lost in email or become outdated, our Living Brand Guidelines are web-based, always accessible, and updated in real-time as your brand evolves. Your team, vendors, and partners can access current brand standards 24/7 with a simple link—no more hunting for files or working with outdated specs.
Our Brand Launch is perfect for new businesses, solopreneurs, and growing companies ready to invest in a professional brand foundation. Whether you're just starting out or you're an established business that never invested in professional branding, this process gives you the strategic foundation to compete and grow. For larger companies or those needing complete transformations, ask us about our comprehensive Rebrand services.
After your initial 2-year Strategic Website Management period, you have complete flexibility. You can:
- Continue with Strategic Management ($225/month) for ongoing updates, security, and optimization
- Downgrade to Essential Management ($125/month) for basic hosting, security, and support
- Upgrade to Growth Management ($325/month) for expanded marketing support and advanced features
- Manage independently – Your website is built on Webflow, giving you full ownership and control
There's no long-term contract required. We've built successful brands over decades, and our clients typically stay with us because we continue delivering value—not because they're locked in. Our goal is to be your long-term brand partner, not a vendor you're stuck with.
A freelance designer typically focuses on creating individual assets—a logo here, a website there.
Our Brand Launch is a comprehensive strategic process that builds your entire brand ecosystem. You get:
- Strategic foundation (market research, positioning, messaging)
- Complete visual identity system (not just a logo)
- All brand applications and collateral
- Living Brand Guidelines for long-term consistency
- Professional website + 2 years of management
- A cohesive brand that works as a unified system, not disconnected pieces
Think of it this way:
A freelancer might give you beautiful ingredients. We give you the complete recipe, the cooking process, and ongoing culinary support to ensure your brand succeeds long-term.
Great question. You're ready for Brand Launch if:
✅ You're serious about building a professional, sustainable business
✅ You're tired of DIY branding that doesn't reflect your quality
✅ You want to compete for premium clients and command higher prices
✅ You're ready to invest in your company's most valuable asset
✅ You want a brand that scales with your growth
You're NOT ready if:
❌ You're still testing your business idea and might pivot completely
❌ You're not prepared to invest in professional brand development
❌ You want the cheapest option, not the most strategic one
If you're unsure, schedule a consultation. We'll help you determine if Brand Launch is right for your current stage, or if a smaller project makes more sense right now.
Absolutely! Your Living Brand Guidelines give you (and anyone you work with) instant access to all your brand assets, specifications, and standards. This means:
• Any printer can access exact color codes, logo files, and specifications
• Any designer or contractor can maintain brand consistency
• Any vendor can create on-brand materials without constant back-and-forth
• Your team can create marketing materials confidently
• You own your brand assets completely.
The Living Brand Guidelines just make it easy for everyone to use them correctly.
Yes! We understand that $9,500 is a significant investment.
We offer flexible payment options:
50% deposit, 50% upon completion
Monthly payment plans (contact us for details)
Custom arrangements for the right fit
Our goal is to make professional branding accessible to businesses ready to invest in their growth. Let's talk about what works for your budget.
If your business already has an established brand but needs a complete transformation—due to mergers, market repositioning, or major business shifts—you likely need a Rebrand, not a Brand Launch.
Key differences:
Brand Launch = Building from scratch or replacing amateur/DIY branding
Rebrand = Transforming an existing professional brand (more complex, higher investment)
During our discovery consultation, we'll assess your current situation and recommend the right path. If you need a rebrand, we'll provide a custom proposal based on your specific scope and goals.
