Brand Identity That Works as Hard as You Do
A certified women & minority-owned visual branding agency based in New Jersey — serving NJ, NY, PA and clients nationwide across pharma, healthcare, aerospace, and higher education.
Strategy first. Identity second. Everything else follows.
We don't create logos in isolation. Every engagement begins with deep discovery — understanding your competitive landscape, your audiences, and where your brand needs to go. The identity we develop is the output of that thinking, not a shortcut past it.
Founder, owners & Creative Directors, Nicole & Tom Mauriello both hold a BFA and have led brand programs for clients in pharmaceutical, healthcare, aerospace, and higher education — bringing 20+ years of brand strategy experience to every engagement. You get senior creative direction on every project — not a junior designer handed a template.
Our WBE and MWBE certifications make us a strategic procurement choice for organizations with supplier diversity requirements.
A research-first brand
development process
We start by listening. A deep discovery into your competitive landscape, target audiences, and brand positioning — understanding what makes your business distinct before a single design decision is made.
Our seasoned designers dig into your visual identity — developing your logotype, color system, typography, and brand mark with your input at every milestone. Nothing gets finalized without your sign-off.
We build everything your team needs to use the identity consistently from day one — brand guide, asset dashboard, and branded templates. Created for your business, not copied from a template.
Decades of experience tell us where brand identities break down. We pressure test every element across real-world applications — refining until everything works before we finalize.
Your brand doesn't stop at the logo file. We deploy across every channel — web, print, apparel, merchandise, and employee programs — so your brand works everywhere it needs to.
Visual branding services
for every stage of your brand
We scale our effort and resources to match your project needs. Whether you're launching a new brand or evolving an established one, every service we offer is designed to build recognition, consistency, and lasting impact.
Logotype Design & Development
Expert logotype design that captures your brand essence and creates lasting recognition. From concept to final brand mark, we craft distinctive logos that work across all applications.
- Strong design development process
- Customer input throughout development
- Client dashboard for final asset delivery & download
- Robust research and discovery for your brand
- Consideration of name & domain
Corporate Communications Design
Professional corporate communications design that elevates your company's image across all touchpoints. From executive presentations to employee materials, we create cohesive communications that reinforce your corporate brand and enhance professional credibility.
- Print & digital brochures and sales materials
- Corporate communications system design
- Business stationery & corporate identity kits
- Executive presentations & brand templates
- Corporate messaging & communication materials
Brand Campaign Design
Cohesive brand campaigns that work harder. We design integrated visual systems for product launches, events, and promotions that reinforce your brand at every touchpoint.
- Integrated brand campaign strategy & design
- Campaign collateral & marketing materials
- Visual mockups & applications
- Ongoing campaign support & creative retainer
Signage & Wayfinding
At a trade show or in the corporate office, signage and wayfinding are key to communication and orientation.
- Wall & door graphics
- Wayfinding graphics and signage
- Backdrops
- Banner & feather flag design
Custom Packaging
We take time to understand your brand so we can tell your story in a unique way while creating a unique multi-sensory experience while unboxing.
- Unique packaging options
- Gifting for food & promotional products
- Gift wrapping & personalization
- Custom printed box and note cards
Brand Identity Guides
Brand identity guidelines are key to keeping your visual identity for your brand consistent and scalable. As your visual branding partner we create living brand guides for your new or existing brand identity.
- Extend existing guidelines with new criteria
- Develop visual guidelines for a new program or business unit
- Define identity standards
- Client-side 'living' brand guide dashboard
Brand Implementation Services
Brand implementation brings your visual identity to life across every touchpoint where your audience encounters your brand. As your comprehensive branding partner, we extend beyond design to deliver strategic implementation solutions that reinforce your brand consistently across all channels.
- Employee Recognition Programs
- Corporate Apparel & Uniforms
- Custom Merchandise Stores
- Promotional Product Campaigns
- Brand Asset Management
- Web Design & Digital Applications
Branding for Growing Teams & Acquisitions
Growth and acquisitions create exciting opportunities — and real branding challenges. We help companies unify their visual identity, bring new teams into the brand, and launch engagement programs that make everyone feel included.
- Brand refresh and visual identity systems for multi-location companies
- Playbooks and brand guides for newly acquired teams
- Launch campaigns and employee-facing materials that explain “who we are now”
Branding & Employee Engagement Programs
Visual branding is most powerful when it connects with your people and drives real engagement — not just recognition.
We partner with HR, marketing, and operations teams to design programs that build culture, boost retention, and make every employee feel part of something bigger.
From branded company stores to milestone gifts, we help you tell your brand story at every touchpoint.
- Employee recognition and rewards programs
- Branded company stores and milestone gifts
- Visual identity that supports retention and recruiting
Ready to engage your team with a unified brand? Start your program conversation.
From Branded Merchandise to Brand Strategy
If you found us through our premium merchandise, you’ve seen just one part of our process.
Behind every branded jacket, welcome kit, and milestone gift is a thoughtful strategy designed to connect your brand, culture, and employee experience — at every level of your organization.
- Aligning apparel and gifts with your brand story
- Designing onboarding kits and launch campaigns
- Connecting your company store to your visual guidelines and brand values
Curious how we turn branded merchandise into a powerful brand experience? See how we connect every detail—discover our approach.
