Branding Insights & Strategy | The Business Boosters Blog

We posted on our Google Business Profile for months and got one interaction. Here's what we did wrong — and what changed.

We posted consistently on GBP for months and got 1 interaction. Here's what we were doing wrong — and how a simple change improved our results.

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Design, Promo, Brand and more...

We posted on our Google Business Profile for months and got one interaction. Here's what we did wrong — and what changed.

We posted consistently on GBP for months and got 1 interaction. Here's what we were doing wrong — and how a simple change improved our results.

Learn More
Workplace collaboration: Coffee cup and laptop showing modern flexible work environment

Team Size and Trust: New Brain Science Reveals Why Larger Teams Actually Work Better

Discover how neuroscience proves larger teams boost collaboration with a 57% cooperation rate. Learn science-backed strategies for building high-performing teams from Business Boosters' expert analysis.

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Two 'Dill With It' pickleball paddles with a bottle of Nature Made pickle flavored vitamins

Nature Made Serves Up a Winning Partnership (and Merch!) to Promote Pickleball

Nature Made's partnership with USA Pickleball, the official governing body for the sport, is a masterclass in creative collaboration and leveraging branded merchandise for maximum impact.

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5 Proven Tips for Engaging Gen Z and Millennial Workers in 2025

Younger workers are increasingly feeling detached from their employers and the workplace which can have serious consequences for any business.

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Ignite Employee Advocacy: 5 Powerful Strategies

Your employees are your strongest brand ambassadors, but how do you tap into their power? Here are 5 strategies.

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Inside Taylor Swift's Merch Empire

How is Taylor Swift making $60 per fan on $2 million-a-night merch sales? Our latest article explores the emotional connection, strategic designs, and business savvy behind her merch empire. Intrigued? Read it here.

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Where did you get that hat?

We have come to expect little transparency into the lives of those who labor to bring us the products we use in our daily lives. That is why we think this video is worth a look.

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Success and the Promotional Marketing Puzzle

Moving your promotional campaigns into the 'success' column doesn't have to be out of reach for small businesses.

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T-Shirts Help Promote Healthy Message

Examples of T-shirts as momentum builders for marketing & consumer-engagement campaign.

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Beyond Earth Day: Five businesses using promo to do good

Here are five stand-out businesses you should know. Businesses that are using promo to do good, well beyond Earth Day.

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Raising Pints & Funds For Firefighters

The Guinness brand increased this fundraising initiative by releasing a series of limited-edition, firefighter-inspired T-shirts.

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Bobbleheads Dominate MLB Promo Calendars

Garden gnomes, soap dispensers, fedoras and replica championship rings are just a few of the new promotional items MLB teams will give away at ballparks this season.

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Celebrate #IWD2022

Three organizations and what they are doing to celebrate #IWD2022 in their own way.

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Logo sugar cookies, a sweet and memorable promotion

Nine reasons why these tasty logo sugar cookies are a favorite promotion that our customers return to purchase again and again.

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Chocolate. In defense of the perfect gift.

Staring into the large windows, confectioners stirred large vats of silken goodness, I could smell the power they call chocolate.

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Business Boosters

Business Boosters is a branding and design agency helping businesses build strong brand identities, memorable web experiences, and engaging employee programs.

Our team of brand strategists, designers, and developers deliver solutions that elevate your presence — from logo to website to workplace culture. As a certified minority-owned business, we’re proud to serve organizations of all sizes nationwide.

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