How a targeted Google and Facebook campaign drove consultation requests at $69 per lead — with zero patient discounts offered.
Dr. Martin Maida MD had made a significant investment becoming a CoolSculpting Certified Practice in Livingston, NJ — but had no independent web presence and no way to promote the service. His online footprint was entirely controlled by MDVIP, leaving CoolSculpting invisible to local searchers. Meanwhile, well-funded regional competitors were aggressively advertising with discounts of up to $1,500 off to win patients.
Business Boosters built doctormaida.com and designed a conversion-focused CoolSculpting landing page using Allergan-approved content and imagery. A multi-channel paid campaign — Google Ads and Facebook/Instagram — was launched targeting high-intent local searchers and geo-targeted audiences. Campaigns were actively managed and A/B tested month over month, with full analytics tracking and quarterly performance reporting delivered to the practice.
For a solo medical practice, becoming a CoolSculpting Certified Practice meant a serious financial commitment — equipment, training, and ongoing cartridge purchases — with patient acquisition entirely on their shoulders. Unlike large medispas with marketing departments and bulk ad budgets, Dr. Maida needed a partner who could build the platform, run the campaign, and make a modest budget work hard. That's exactly what this engagement was built to do.
Over three months, our client's Google Ads cost per consultation dropped from $224 to $69 — a 69% reduction driven by active campaign management, A/B testing, and continuous optimization. Facebook delivered leads at only $40 per consultation request. All of this in a market where nearby competitors were offering $750 to $1,200 off just to get patients in the door. Dr. Maida offered nothing. The work did the heavy lifting.
