When a points-based competitor fell flat, Business Boosters built a fully branded employee recognition store from scratch — and ran it for three years until an acquisition closed the chapter. That acquisition took us with them, stay tuned...
Orexo's US team — a sales force spread remotely across the country, anchored by a bustling headquarters in Morristown, NJ — had been rewarding gift cards, but nothing cohesive. Leadership wanted to confidently acknowledge and reward and their team, which began the search for a robust employee recognition program. Initially, a competitor's points-based platform was on the table: it offered an enormous product catalog and flexible points structure, but their system had a fundamental flaw. Employees would inevitably reverse-engineer the point values back to dollars, shifting the focus from the gesture to the math. Beyond the psychology, their interface was generic and cold — just a logo on the login page. It looked like everyone else's incentive program, because it was. Business Boosters took action - we believed we had the trust of our long standing client to built something unique and special for Orexo US - so we did.
A few weeks after the conversation, Business Boosters sent Orexo a working demo — a fully configured corporate merch store, loaded with product, ready to walk through. No points obfuscation. No generic interface. Just a clean, branded store that Orexo could call its own. The demo was enough to move things forward fast.
Launched was the Orexo Company Store: a fully branded online destination designed to feel like a real store Orexo owned, not a vendor platform they were renting.
Every order passed through a shared approval workflow before fulfillment, keeping Orexo in control without adding operational burden. And every box — no matter the tier — included a custom notecard bearing the signatures of the management team.
"Business Boosters helped to bring loads of enjoyment. Thank you again for all your meticulous work to bring such joy to all the Orexo employees."
